Get ready to upgrade to the newest models of AirPods, Apple Watch, and iPhone 16 Pro Max!

Customers may pre-order Apple's potent new iPhone 16 and iPhone 16 Pro models on apple.com and through the revamped Apple Store app as of today, September 13, at 5 a.m. PDT. Customers who purchase directly from Apple can speak with Apple Specialists about Apple Intelligence1, the personal intelligence system designed for the iPhone, iPad, and Mac, and receive assistance in selecting from a range of finance choices and carrier offers for a smooth upgrading experience. Additionally, Apple provides customers with easy pickup and delivery options at their nearby Apple Store. 

 

Get a Credit of Up to $1,000.

Compared to other smartphones, iPhones hold their worth the best, increasing in value when users trade in their old devices. Consumers trading in an iPhone 12 or higher can receive a credit ranging from $180 to $650, or if they qualify for a carrier promotion, they can receive up to $1,000 in credits toward an iPhone 16 Pro. Customers can work directly with Apple Specialists to select the ideal model for them, activate it, and set it up with a few U.S. carriers, like as AT&T, T-Mobile, Verizon, and, for the first time, Boost Mobile. 

Prepare to Upgrade.

Customers can pre-order the new iPhone 16 lineup until 9 p.m. PDT this evening. To do this, choose your preferred model, payment method (including pre-approval for financing), and shopping bag so you can quickly place your order when pre-orders open tomorrow.
Today, you can pre-order the Apple Watch Series 10, the black titanium Apple Watch Ultra 2, the AirPods 4 with Active Noise Cancellation, and the AirPods Max in midnight, starry, blue, orange, and purple on the Apple Store app and online. These new goods will be available in stores starting on Friday, September 20, along with the iPhone 16 assortment.

The Most Creative Lineup To Date

Built with Apple Intelligence in mind, the iPhone 16 series adds Camera Control to make capturing memories even simpler. Later this year, it will also activate visual intelligence to enable users to learn about locations and objects more quickly than in the past. While the iPhone 16 Pro and iPhone 16 Pro Max bring larger display sizes, potent pro photography capabilities, and a significant improvement in battery life, the iPhone 16 and iPhone 16 Plus retain the 48MP Fusion camera system with strong enhancements and the Action button to easily access important features.
Desert Titanium iPhone 16 Pro and iPhone 16 Pro Max.
Ultramarine iPhone 16 and iPhone 16 Plus.

The thinnest Apple Watch design to date, the Series 10 brings the biggest and most sophisticated display to the Apple Watch lineup. The most well-known watch in the world now has additional features like temperature and depth sensing, faster charging, and notifications for sleep apnea. The most precise GPS in a sports watch, the brightest display of any Apple device, and up to 36 hours of battery life with typical use or up to 72 hours in Low Power Mode are all features of the Apple Watch Ultra 2, which is now available in a striking new black titanium finish. The innovative watchOS 11 intelligence and health and fitness insights are available on both the Apple Watch Series 10 and Apple Watch Ultra 2.
The new polished metal jet black finish on the Apple Watch Series 10.

 

Customers may now pick between two variants of the new AirPods 4, the most comfortable and advanced open-ear headphones Apple has ever made: the AirPods 4 and the AirPods 4 with Active Noise Cancellation. In addition, the USB-C charging feature and five gorgeous new colors of the AirPods Max add to their ease. With the release of AirPods Pro 2, the world will see the first-ever end-to-end hearing health experience.